Clean, concise web copy for a financial AI tool.

[Featured in The Brand Identity, June 2024]

The brief:

A new startup, Rogo’s mission is to make life easier for financial services professionals by delegating the heavy lifting to Gen AI.

Writing the website that would launch Rogo to the world, my goal with the brand was to reflect the simplicity Rogo offers with a straight-talking website.

Rogo’s target audience consists of two key demographics: young financial professionals looking to offload their heavy manual to-do list, and more senior business leaders looking for a secure investment and sure-thing productivity gains.

Balancing these two personas, I wrote in a confident, assured tone-of-voice: no showy or unnecessarily elaborate language, and spoken in the language of the finance world.