WARNING! This portfolio may contain:
Website launches & rewrites
Brand strategy & Tone-of-Voice guidelines
Product launch campaigns
Longform content (thought leadership blogs, whitepapers, articles)
High-converting landing pages
Social media growth campaigns
UX copy
Customer case studies
PR & journalism
Email marketing & newsletters
Video scriptwriting
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Clean, concise web copy for a financial AI tool.
WHO? Rogo, the Gen AI thinking tool for finance teams.
WHAT? Brand strategy, Tone-of-Voice guideline and a full website launch.
WHY? To launch the brand as a leader in the AI space, appealing to both young financial pros and senior business leaders.
A “stunning” B2B website rebrand.
WHO? Canopy Servicing, a loan servicing platform.
WHAT? A full website rewrite.
WHY? Establish itself as a leader in the space, increase website conversions.
Startup journalism.
WHO? Founders & CEOs.
WHAT? Articles in national newspapers and trade mags.
WHY? To help founders introduce or amplify their vision to the world.
Ooh, look. Another fancy website rebrand.
WHO? ModernLoop, a recruitment automation platform.
WHAT? A full-scale website rebrand.
WHY? To increase conversions, stand out as a more disruptive brand, and appeal to a new enterprise-level audience.
Founder-led startup storytelling.
WHO? Untold, a storytelling studio for startup founders.
WHAT? LinkedIn content, pitch decks and web copy.
WHY? To help founders tell the world what they do and why they do it.
LinkedIn audience growth by 30%? Consider it done.
WHO? XpertRule, a Decision Intelligence software company.
WHAT? Product launches, content writing, email marketing.
WHY? Increase visibility via LinkedIn growth, cold outreach, high-converting landing pages, and compelling thought leadership blogs.
Building the home of metabolic health care.
WHO? Meto, an AI-powered platform for metabolic health care providers.
WHAT? Website copy and brand ToV for the Meto product launch.
WHY? To build a compelling and compassionate ToV for the brand.
A new UX product for family history lovers.
WHO? Findmypast, the leading family ancestry platform.
WHAT? UX copy for a new product.
WHY? To increase platform engagement by offering a more immersive and easy-to-navigate content experience.
A website launch for a modern CRM agency.
WHO? Intentive, a CRM agency.
WHAT? A full-scale website launch.
WHY? To make a splash in the CRM world, sum up the Intentive value prop, and appeal to an enterprise-level audience.
Growing an engaged, educated audience for an AI platform.
WHO? Rainbird, the AI-powered Decision Automation platform.
WHAT? Audience growth via both longform & short form copy.
WHY? To raise the client’s profile and ensure ROI on marketing spend.
This client got a 15% open rate uplift. Among other things.
WHO? Phrasee, the AI-powered marketing company.
WHAT? TOV guidelines, Content writing, email marketing, web copy.
WHY? Dial up Phrasee’s fun, zesty brand voice — and expand its reach across marketing hannels.
Music PR for the stars.
WHO? David Guetta, Doja Cat, Dizzy Rascal, and many more.
WHAT? Headline-grabbing music PR.
WHY? To secure spots in high-profile publications such as DJ Mag and NME, and to increase the following of our clients.
A flagship Youtube video series.
WHO? TechKnow, a new video series for tech consultant firm Emergence Partners.
WHAT? Concept, branding & script-writing for an educational video interview series.
WHY? To make complex tech topics fun and easy to understand for the client’s growing LinkedIn audience.
Community-building content for a C-Suite audience.
WHO? Boardwave, the networking community for tech CEOs
WHAT? Web copy & branding, events landing pages, email marketing, LinkedIn content
WHY? To increase the size and engagement of Boardwave’s community, events attendance, and online following.