This client got a 15% open rate uplift. Among other things.
“For years now, Phrasee’s newsletter has been one of my favourite things in my inbox.”
It wasn’t all pithy fun. Here are some data-driven reports & whitepapers I wrote.
For example, I built the strategy and messaging for a campaign around our survey of 1000 marketing leaders, about their challenges with delivering content ROI.
Rather than a direct sell of our product, our goal was to raise awareness about the pain points that Phrasee could solve, and capture MQLs that we could then nurture into SQLs. The campaign included a downloadable eBook, press release, multiple landing pages and a series of back-linked blogs, as well as promotional ads and social posts.
We delivered over 100 MQLs, exceeding our target for the quarter within one month.
