Growing an engaged, educated audience for an AI platform.
Rainbird had a problem. Their AI platform was industry-leading, but they couldn’t get anyone to understand what it was — let alone want to pay for it.
So I helped them simplify the Rainbird brand, revamp the website with user-focused messaging, and educate their audience via longform content. Now watch this bird fly….
Key results:
Homepage bounce rate reduced by 14% with a website rebrand.
Devised Rainbird’s ‘Explainable AI’ campaign, which resulted in a keynote at London Tech Week, coverage in Forbes & New Statesman, & over 30 new qualified sales leads.
Delivered engaging blogs, educational eBooks, SEO-optimised web copy, OOH advertising.
I delivered an OOH marketing campaign in 2020 to promote Rainbird’s work with the NHS.
…And a longform eBook to explain how the benefits of the technology were so well suited for the project.
“Henry gave the Rainbird brand what it needed: a louder and more compelling voice.”
A frontrunner in the UK AI startup scene, Rainbird needed to separate itself from its many competitors.
So I built them a relentless brand awareness campaign from the ground up. A persuasive blog here. An in-depth technical eBook there. Plus a website revamp.
The result: a leading AI brand now recognised by Gartner, Forbes and more.
Explainer videos
I conceptualised, storyboarded and scripted a range of explainer videos to illuminate Rainbird’s technology.
